February 23, 2012

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Debbie Ball

Director

dball@msiconsulting.net

Debbie Ball Director, MSI Consulting Background:
Born a native Floridian, Debbie worked at NASA’s Kennedy Space Center until 1989 when she moved to South Florida to pursue a career in communications. Debbie spent nearly 10 years managing a wide scope of communications, public relations and marketing/promotions programs for Fortune 100 companies. As a spokesperson for the AutoNation USA megastores, she coordinated national and local media coverage with various outlets including BusinessWeek, Consumers Digest, and New York Post as well as regional daily newspapers. Debbie joined MSI Consulting in 2001. She has volunteered her time with Kids in Distress, Take Stock in Children, and Gilda’s Club. She enjoys beach volleyball, reading and fishing with her husband, a fishing guide in Biscayne Bay.

Industry trends:
“Recruiting has transcended over the past decade, from index card filing and faxes, to email as a primary form of communication, and now with the onset of social media, the entire recruiting dynamic has dramatically changed yet again. Social media allows organizations to communicate in ways that didn’t exist 10 years ago. Job listings top the list of reasons to use social media. Statistics show more than one-third of employers use social media to promote their company. As recruiters, we now have access to limitless information, allowing for a more effective search and placement process.”

Hometown:
Titusville, FL

Education:
BA in Communications, Florida Atlantic University